You may be wondering why you bother writing your eNewsletter every month and sending it to your list of recipients. Maybe more and more people unsubscribe each month. You may not understand why you need to continue to send it.
Of all the marketing tools that are out there, an eNewsletter still proves to be one of the most powerful for engaging your customers and increasing your businesses bottom line.
During this webinar we will teach you how to build your list, the basics of putting together a great eNewsletter, how to use your newsletter to increase your sales, and so much more!
– Secrets to build your list
– How to generate leads
– Content creation and formatting
– Information vs Offers
– Tips to gain attention so clients open and read
– E-Newsletter etiquette
Natasha Totino
Natasha has over 10 years in the field of growth hacking. Her roots in social and political activism taught her to hone the powers of algorithms in order to reach the world – without a marketing budget.
From #Flushgate to working alongside the Honourable Paul Hellyer, her work has been highlighted all over the world and noted in such media as The New York Times, BBC, RT, The Guardian, Reuters and read before the Parliament of Canada. She was the subject of a multi-discipline university study in Montreal for her implication in the famous flush heard around the world.
Her work made MACLEAN’s Newsmakers of the Year 2015: The year in #hashtags.
Her journey led her to I am Heshima, where she is now artistic director. Her company, TL;DR Consultation, which aims to disrupt the marketing industry by showing her techniques and her knowledge of « The Internet of Things » to start-ups so they too, can harness the power of algorithms.
Sharla Brown
Sharla Brown is a Canadian social entrepreneur, philanthropist and humanitarian who has been passionate about entrepreneurship, leadership and social issues her entire life. In the last 10 years Sharla has received 13 business and social impact awards, including the international WEF Iconic Women in Social Enterprise Award in 2016, the 2019 Ruby Award from Soroptimist International of Central Alberta, a nomination for the Ontario Premier’s Award in 2017, and most recently a nomination for philanthropy by the Toronto Waterfront Women’s Awards.
For more than 20 years, through her entrepreneurial endeavours, Sharla has supported numerous community organizations. As the president of her event management company Keynote Events, she has created and executed more than 200 events and contributed more than 1.5 million dollars to various community and international charities in the last 7 years.
Sharla mentors, teaches and inspires other women to embrace their leadership potential and entrepreneurial spirit. She empowers those around her to use their gifts to create a purpose-driven life doing what they love because she believes that each person’s gifts are like pebbles they can toss into the water, creating ripples that positively impact the world around them.
In 2015, Sharla travelled to Ecuador with Me to WE, and a world-changing ripple effect began through her creation of One Woman and One Girl. These global social enterprises are on a mission to help women and girls around the globe live their dreams and reach their full potential through education, skills development and entrepreneurship.
Sharla has created over 100 One Woman Fearless events in the USA, Canada, United Kingdom, Ireland, Australia and New Zealand. Her vision has ignited a ripple that has turned into an international wave of empowerment for thousands of women and girls around the globe.
